SEO: SEO stands for search engine optimization. It means the process of improving your site to increase its visibility when people search for products or services related to your business in search engines Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you get more visitors on the site which may increase the business leads and sales in organic (free of cost) way.
Benefits:
-Improves organic visitors on the site
-Improves keywords ranking on the search engines
-Improves the brand visibility online
-Improves organic leads and sales
SEM & Performance Marketing: Search engine marketing (SEM) & Performance marketing is a digital marketing strategy used to increase the visibility of a website in search engines like Google, Bing and other online platforms like social media sites, online portals, news sites, ecommerce portals etc.
Benefits:
-It’s a paid activity so it gives you instant results
-It’s improves your brand visibility
-Improves inorganic sales and leads
-Real time monitoring is easily possible
-We can analyse where we are spending each and every penny